Even since the tower of Babel, the human race has attempted communication with each other. No presentation worth the light of day can be crafted without knowing your audience and the language they use. Target marketing is the art of demographics, but it’s all for naught if you are using the wrong dialect to communicate your value proposition. It may be very helpful to conduct a presentation with a group of established agents to confirm your approach and ensure the language you’re using is correct. If you’re using power point presentations the axiom is “less is more,” with more background space. Use colors that are easy to read and a font size that those who occupy the back row can read. If you use video, use vignettes which are short snippets of 30 to 60 second clips. Make sure your talking points are pithy and concise. Your oral communication can be more explanatory. FYI… wordiness can also be a trap to fill the time slot, so factor in what you need and no more. Large wholesale companies love to tout their product and carrier inventories to impress new recruits and marginalize their competitors. But the vast majority of agents use   Read more…